Friday, September 26, 2014

Will the World be Saying 'Ello to Ello, and Sayounara to Facebook?

I remember being a high school student a few years after the turn of the century. When I was a freshman, everyone had a blog on Xanga. Sophomore year was when MySpace took over, and you just weren't cool unless you had a page on the site. Tom's social network was dominant until my sophomore year in college, when everyone started jumping on the Facebook bandwagon. Since then, Zuckerberg's brainchild has surpassed one billion, but it has also undergone several changes that have many users upset.

Just like MySpace before it, Facebook has undergone several template changes which make the platform far more complicated than it used to be. Advertisements take up a good portion of the screen, and more and more changes have been made to the settings, making it harder to hide information that you do not want to share. Another major issue with the site is the crackdown on users that do not want to use their real names, which makes it harder for artists, musicians, writers, etc. that wish to use pseudonyms or remain anonymous. Some users are hungry for a change in pace. Will they go back to the redesigned Myspace? No; that site is old, but it isn't quite vintage enough to suite the tastes of the modern social media consumer. Which site will people waste their time on now?

Enter Ello, a newcomer to the social network game. This new challenger offers users a simplistic interface, no advertisements, and the freedom to name themselves whatever they want to. For the time being, registration is only open to those that receive an invitation, and the current userbase seems to be a pack of hipsters (but isn't every social network infested with them?). Those that are looking for an alternative to Facebook might want to give it a try.

Hold up, how will Ello stay online without advertisement revenue?

Similar to free online games that allow users to purchase items using real-word currency, Ello will give users additional features should they decide to pay for them. This "freemium" model of financing is quite interesting, and I look forward to seeing how far it gets. Personally, I think that we will eventually be seeing advertisements on the site's pages, especially as it grows larger, but the founders of this budding social network have laid down some good intentions.

If Ello does succeed and becomes a contender in the battle against Facebook, or if it overtakes the current champion of the social network scene, then we can expect it to eventually face its own competitors in the future. Just like great nations and great empires, social networks seem to rise, bloat, and fall over time, while their users migrate on to the next "must-join" website.

Sunday, September 21, 2014

When Should You Ping Your Blog?

If you run a blog and you want to garner more traffic, then you will want to ping your blog. Pinging your blog lets services such as blog directories, news sites, and search engines know that it has (supposedly) been updated, and instead of waiting for webcrawlers to take an indefinite amount of time to find your content, you let these services know that you have some fresh posts right away. With sites such as Pingler and Pingomatic, one can effectively send pings to hundreds of services in a matter of seconds. Since it is so easy, you should ping your blog multiple times a day, right?

If you ping your blog too many times in a single day, you may end up getting blacklisted, effectively killing your traffic flow. Instead, you should try to limit your pings to a maximum of once a day, and only if you have recently updated your blog. In addition, in order to maximize your blog's exposure, I would advise you to switch up the pinging site that you use from time to time.

Pinging your site won't necessarily bring in millions of unique views right away, but if done correctly, you are sure to see a spike in traffic a few hours after pinging your blog.

Tuesday, September 16, 2014

Forum Review:

If you are a webmaster that is looking to learn all of the tricks of your trade, forums are one source of information. You can learn from industry experts, share ideas, and promote your work. One of the best forums on the Web that I have found is IMSpot.

Internet Marketing Forum

While most forums offer little to nothing in the way of rewards, IMSpot offers a credit system which can be used for purchasing ad space to promote your site on the forum, premium membership, and more. This is all in addition to a friendly, helpful community that will be eager to help you along in learning about Internet marketing and search engine optimization. Whether you are brand new to IM and SEO, or a seasoned veteran of the subjects, you are sure to gain a lot from your membership.

IMSpot gets a 9 out of 10 in my book. I recommend you to sign up for a free membership today!